About US

WatchIT is a project that came to life in 2022 from an idea born from passion of the founders for the world of watchmaking. At a time when the world is experiencing a globalization and standardization of fashion accessories, our idea was to enhance Tuscan products and high craftsmanship. Leather processing in Tuscany is recognized as excellence all over the world.

And who better than Tuscan enthusiasts could give life to such a project?
Quality, excellence of materials, certified origin are our pillars.
Each of our Watch Rolls is handmade by our craftsmen making it unique in the world.
This gives it a singular soul, a heart that beats to the rhythm of hammers, scissors, needle and thread!